¿Cómo conecto mi empresa con mis clientes?

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¿Cómo conecto mi empresa con mis clientes?

[/fusion_title][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="2" content_align="center" style_type="none" sep_color=""]

Es una pregunta frecuente en las grandes empresas y pymes. Nosotros te ayudamos a posicionarte, segmentar tu mercado y proyectar una imagen clara y contundente y así crear una recordación de marca.

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/email_MKT_diseNo_correo_GIF-1.gif" background_position="center center" undefined="" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]



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Curso rápido para diagramar creativamente que todo diseñador debe saber

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Curso rápido para

[/fusion_title][fusion_title margin_top="" margin_bottom="15" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto31" id="" size="1" content_align="center" style_type="none" sep_color=""]

Diagramar creativamente

[/fusion_title][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="1" content_align="center" style_type="none" sep_color=""]

Lo que todo diseñador debe saber

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En el mundo del diseño constantemente nos enfrentamos a proyectos donde disponemos de mucha información e imágenes pero no sabemos como organizarlo de tal manera que siga una línea lógica, sea dinámico y a la vez sea atractivo para el lector.

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Es por esto que te traemos un ejercicio muy práctico que te ayudará a diagramar cualquier proyecto o idea que tengas, bien sea una infografía, un artículo, tu Currículo o cualquier diseño que tengas en mente.

[/fusion_text][fusion_imageframe image_id="2137" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/3-1.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="3" border_color="#ffffff" border_style="solid" margin_top="" margin_bottom="" padding_top="0" padding_right="0" padding_bottom="0" padding_left="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_2" spacing="" center_content="yes" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="main1" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="25 25 25 25" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto30" id="" size="3" content_align="center" style_type="none" sep_color=""]

Lo primero que debes hacer es organizar la información de acuerdo a su relevancia.

Recuerda que todos tus proyectos deben contener:

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_4" layout="1_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="#fcfcfc" border_style="dashed" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2081" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/icono1.png[/fusion_imageframe][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="3" content_align="center" style_type="none" sep_color=""]

Estructura

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_4" layout="1_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2082" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/icono2.png[/fusion_imageframe][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="3" content_align="center" style_type="none" sep_color=""]

Lógica

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_4" layout="1_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2083" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/icono3.png[/fusion_imageframe][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="3" content_align="center" style_type="none" sep_color=""]

Investigación

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Solución

Creativa

[/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" admin_toggled="no"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25" bottom_margin="" border_size="0" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][fusion_builder_column type="1_4" layout="1_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="4" border_color="#fcfcfc" border_style="dotted" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="2" content_align="center" style_type="none" sep_color=""]

Para este ejercicio vas a necesitar

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_4" layout="1_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2087" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/icono5.png[/fusion_imageframe][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="3" content_align="center" style_type="none" sep_color=""]

La cámara
de tu móvil

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2088" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/icono6.png[/fusion_imageframe][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="3" content_align="center" style_type="none" sep_color=""]

Sketchbook o
cuadernillo de bocetos

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2089" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/icono7.png[/fusion_imageframe][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="3" content_align="center" style_type="none" sep_color=""]

Laptop
o herramientas
que acostumbras
para trabajar

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="2" content_align="left" style_type="none" sep_color=""]

1. Explora tu entorno en busca de una buena composición

[/fusion_title][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="3" content_align="left" style_type="none" sep_color=""]

Puede sonar obvio pero la mejor fuente de inspiración casi siempre está a nuestro alrededor, basta con observar la naturaleza y la arquitectura.

Cuando te dedicas al diseño o a la fotografía, es indispensable entrenar tu ojo en busca de buenas composiciones.

Un ejercio que te ayuda a realizar una buena composición es jugar con líneas verticales, horizontales, diagonales y írculos buscando lograr un equilibrio de pesos de los elementos dentro de nuestra imagen.
Muchas de las cámaras actuales o incluso tu móvil tiene la opción cuadrícula que te puede ayudar a lograr una buena composición.

Puedes consultar también la ley de tercios y composición áurea

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Veamos el siguiente ejemplo con un fotografía que tomamos en un instituto educativo

[/fusion_text][fusion_imageframe image_id="2097" style_type="none" stylecolor="" hover_type="liftup" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/foto1.png[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" admin_toggled="no"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="2" content_align="right" style_type="none" sep_color=""]

2. Realiza un cróquis sobre la imagen

Realiza un croquis destacando las líneas verticales, horizontales, circulares y diagonales en tu imagen.

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2100" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/foto21_vv.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="1_3" layout="2_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2101" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/foto3.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="1_3" layout="2_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="2149" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/foto4.png[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="1_1" layout="2_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="2" content_align="left" style_type="none" sep_color=""]

3. Diagrama y diseña

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

Una vez tengas el croquis realizado es hora de ponerle tu sello.

Acomoda la información organizada previamente.
Te recomendamos este ejercicio para realizar un diseño de brochure creativo.

[/fusion_text][fusion_imageframe image_id="2108" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="Curso rápido para diagramar creativamente que todo diseñador debe saber" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/foto6_vv.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

5 Pasos infalibles para realizar un diseño de brochure creativo

[fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="50" bottom_margin="" border_size="0" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/header_bkgd.jpg" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="0" padding_bottom="" padding_left="0"][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/ART-DISENOBROCHURE2.png" background_position="center center" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="20 50 0px 50" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="1" content_align="center" style_type="none" sep_color=""]

GUÍA DE DISEÑO

[/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="50 0px 0px 0px" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="2" content_align="center" style_type="underline solid" sep_color="#d6d4d4"]

Te presentamos los 5 pasos fundamentales para realizar un diseño de brochure creativo

[/fusion_title][fusion_text]

Muchas veces nos quedamos en blanco a la hora de abordar un nuevo proyecto, más aún cuando tenemos la responsabilidad de impulsar la imagen de un cliente. Es por ello que este artículo te ayudará a planificar, optimizar y guiar al momento realizar un brochure creativo.

[/fusion_text][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="1" content_align="left" style_type="none" sep_color=""]

1 Recopila información

[/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_3" layout="1_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_imageframe image_id="1901" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="none" lightbox="no" gallery_id="" lightbox_image="" alt="5 Pasos infalibles para realizar un diseño de brochure creativo" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/loupe2.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type="2_3" layout="3_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

Recoge la información más importante de tu cliente o tu proyecto, esto te permitirá tener una guía para realizar una diagramación creativa.

[/fusion_text][fusion_text]

Además de la información proporcionada por tu cliente, es indispensable que realices una investigación de su recorrido, su participación en el mercado, la estructura de la empresa (planta de personal y presencia local/nacional), el tiempo que lleva en el mercado; los proyectos, productos o servicios que quiera resaltar y si su negocio es B2B o B2C.

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto20" id="" size="1" content_align="center" style_type="none" sep_color=""]

Dependiendo del enfoque, la paleta de color seleccionada podrá ser a partir de los colores corporativos de tu cliente, o de acuerdo a una campaña específica.

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto21" id="" size="3" content_align="center" style_type="none" sep_color=""]

Te recomendamos esta página:

www.color-hex.com

[/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/mano1.png" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="20" bottom_margin="" border_size="0" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="2_3" layout="2_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="1" content_align="right" style_type="underline solid" sep_color=""]

Prioriza la información 2

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="2_3" layout="2_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="main23" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto23" id="" size="4" content_align="center" style_type="none" sep_color=""]

Debe haber un orden en la información que recopilaste, cuida que no sea ni muy extensa ni muy corta

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_3" layout="1_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="2_3" layout="2_3" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="main24" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto24" id="" size="4" content_align="center" style_type="none" sep_color=""]

Tener la información organizada te ayuda a tener más claro cómo disponer las imágenes y los textos a la hora de diagramar

[/fusion_title][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="25 0px 0px 0px" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="1" content_align="left" style_type="none" sep_color=""]


3 Boceta utilizando formas geométricas

[/fusion_title][fusion_text]

Juega adicionando, cortando, formando intersecciones formas geométricas

[/fusion_text][fusion_imageframe image_id="1957" style_type="none" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" alt="5 Pasos infalibles para realizar un diseño de brochure creativo" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset=""]https://lendraestudio.com/wp-content/uploads/2017/11/boceto.jpg[/fusion_imageframe][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="1" content_align="right" style_type="none" sep_color=""]


Diagrama 4

[/fusion_title][fusion_text]

Vectoriza tus bocetos teniendo en cuenta la jerarquización de la información.

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/diagrama1.jpg" background_position="center center" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/diagrama2.jpg" background_position="center center" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="main26" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto25" id="" size="3" content_align="center" style_type="none" sep_color=""]

Un método muy práctico que puedes usar es separar la información con bloques de color.
Esto te ayudará a situar títulos, bloques de texto e imágenes.

[/fusion_title][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="texto26" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

Uno de los métodos más usado es ubicar los elementos más importantes siguiendo una estructura en forma de Z

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/ojo.jpg" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="1_1" layout="1_1" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" dimension_margin="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_text]

Ahora solo debes reemplazar

[/fusion_text][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/Brochure1.jpg" background_position="center center" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][fusion_builder_column type="1_2" layout="1_2" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/Brochure2.jpg" background_position="center center" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="" hundred_percent="no" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="https://lendraestudio.com/wp-content/uploads/2017/11/fondo.jpg" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" border_size="" border_color="" border_style="solid" margin_top="25" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left=""][fusion_builder_row][fusion_builder_column type="3_4" layout="3_4" spacing="" center_content="no" hover_type="none" link="" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" background_color="" background_image="" background_position="left top" undefined="" background_repeat="no-repeat" border_size="0" border_color="" border_style="solid" border_position="all" padding="25 0px 0px 0px" margin_top="" margin_bottom="" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" last="no"][fusion_separator style_type="none" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="25" bottom_margin="" border_size="0" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_title margin_top="" margin_bottom="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" size="1" content_align="left" style_type="none" sep_color=""]

5 Personaliza

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Este es el paso que más disfrutamos como diseñadores. No temas experimentar, haz algo fuera del montón. Es preferible que te identifiquen por ser un diseño inspirador y diferente que por parecerse a otro.

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AQUÍ PUEDES VERLO

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